8 Ways to Understand What Is a Niche in Affiliate Marketing

what is a niche in affiliate marketing

Are you struggling with niche all the time?

When I got started in affiliate marketing, I always found this word everywhere in my search result. It confused me for a long time. But as time went on, I understood this scared word – niche gradually and found it very interesting actually. Maybe you have the same feeling as me?what is a niche in affiliate marketing

Then what is a niche in affiliate marketing or other online business? How do we understand it? I hope my explanations below can help you understand it and you can come up with some ideas.

What is a niche in affiliate marketing #1: A distinct segment of a market

This is easy  to understand. If you are a “shoes” seller, you definitely don’t want to unravel the whole “shoes” market because it is so massive. You are going to choose a sub-market of shoes. So “shoes” isn’t the proper niche and “man casual shoe“, “man casual shoes”  can be thought a niche.

Snapshot below is shop by department at Amazon is a such explanation of “a niche is a distinct of marketing” and give you some ideas of a niche.

find a niche in Amazon department

What is a niche in affiliate marketing #2: A group of people who are looking for some special stuffs online

Today there are billions of people on internet. This is a huge market. Some people who have the same interest or problems consist of a group. Actually, you can think that a niche is a group of people looking for stuff online. Why don’t you sell your products & services to these people what they are looking for?

For instance:

A group of people over 50 years old looking to lose weight. That is a targeted niche. There are MILLIONS of people looking to do this. How about building a website and name it “over 50 years old looking to lose weight“?

A group of people looking to fix their back problems. That is a targeted niche. There are MILLIONS of people looking to do this. How about building a website and name it “fix back problems“?

What is a niche in affiliate marketing #3: local area + your business, products or services

Not all products or services are available around the world.

If I want to find a local place to exercise daily in my home town, I wouldn’t expect to see the search results for a gym or fitness center 40 or 50 miles away. That just doesn’t make sense. I will search my local area + gym/fitness center in search engines. So you can regard local area + your business, products or services as your niche.

Vancouver veterinary care, Vancouver animal medical, Boston veterinarians are such good examples of this.

What is a niche in affiliate marketing #4: Season + your business, products or services

Some hot products has season features. That means these goods are only get good sale on specific season or date. So if your products has such characteristics,  you can add “season or a special date” before your products as your website name, you can make money with this kind of niche. Halloween ClothesHalloween Children’s Clothes are good of examples of this.

What is a niche in affiliate marketing #5: your interest, passion or hobby can turn into a niche

Do you know your can make money with your interest, passion and hobby?

Even if you haven’t any products for yourself and no job, you can still make money by choosing something what you are familiar with or interested in.  You know interest is the best teacher. Assuming that you like playing football everyday, but have you realized you can turn your interest or passion into a profitable online business? You know the world is so big and there must be some people who have the same favorite as you. How about writing some articles that teach these people the techniques of playing football or promote some related products in your blog?

Let me give you a bit of ideas:

Do you think that football training drills for adults is a good niche?

According to WAY 3, how about Wisconsin badgers football tickets? Of course, it is a good one. You can sell tickets on your blog to earn money.

What is a niche in affiliate marketing #6: gender + products or age + products

If you combine gender or age with a product, you will find that this is a niche too. For instance, Womens Bathing SuitsMen’s Swimwear, teenage riot guitar.

how about building a website by starting a niche of “50 years old man diet plan”? It is more  targeted.

What is a niche in affiliate marketing #7: a phrase that has clear meaning and not too broad

Generally, niche isn’t a word and is a phrase. This is because s word is more broad that a phrase. For example, what do you think of the word of  “healthy”? This single word has many meanings and no body know what it point to. Yes, this single can bring huge traffics but not to your website. Because it is too broad  ( If you check this word in google adwords tool, the monthly searches are over 90,000)


Because they are ambiguous word and don’t include specific sense.

Healthy diet plan? healthy breakfast recipes? or guidelines for healthy living?

So this single word has many diverse meanings. Only the later phrases have the definite meaning and these are what people are looking for. So add several words to limit it and make much sense. Only the clear meaning phrase is a niche.

What is a niche in affiliate marketing #8:  problems or questions that need to be solved

People often search online to find the answers for their questions or problems that perplexed them. This always start from –HOW TO…

How to make money online, how to lose my belly fat, how to build a website for free…..

If your products or service can solve some problems and answered some questions, then this is a niche in affiliate marketing as well.

If my above 8 simple ways help you understand what is a niche in affiliate marketing, I am very happy for that. The next training step is how to find a good niche in affiliate marketing and start your successful online marketing business. You can find more niche training at Wealthy Affiliate.

If you have any question or problem, please leave your comment below, I would like to answer and help you.


3 SEO Tips on How to Find a Good Niche in Affiliate Marketing

how to find a niche in affiliate marketing
Affiliate marketing is a great way to make money online and it starts with a niche. But do you know - not all niches in affiliate marketing can bring you good commissions. Right niche leads your online business to success and wrong won't. If you understand how to find a right or profitable niche, then you can promote any product or service successfully.

The direction is called a niche.The reason is very simple: You are not the unique seller online. There are many competitors about what you are promoting. So the key is to find a niche profitable and avoid your competitors.

A profitable niche in affiliate marketing should comply with below conditions:

  • Be able to attract target visitors
  • A certain amount of searches – generally, over 50 searches monthly
  • Low competitions – under 300 competitors

Now let’s get to the point – how to find a profitable niche in affiliate marketing…


how to find a profitable niche

SEO Tip #1: Get niche Ideas

  • Turn your passion and interests into your niche. If you like play game, “win money games online” is a good niche for your website to build your successful online business.
  • Amozon, Ebay product department give you ideas
  • A problem besetting people e.g. how to get rid of headache
  • A niche is also a group of people who are looking for specified stuff or service. For example, a group of people that are looking for low carb diets. That is a targeted niche. There are MILLIONS of people looking for these.

Related article:

SEO Tip #2: Use google instant search – alphabet SOUP techniques

Tons of people search on google every day on google and their search records are stored in google database. When you enter keywords into google search bar, google would predict what you are looking for and give you tips from its historical storage. This means many people has searched this keyword many times. These people are your potential “audience” or customers.

If you have no idea of niche, I suggest you start with a broad phrase what you are interested in or familiar with and narrow it gradually.

For example, Ebook is a popular word or stuff online searched by millions of people and the phrase “how to” as well. Now we will see what the result is if we combine these 2 phrases.


find a niche with google instant search
find a niche with google instant search


Have you seen above search result? Google displayed the related searches automatically.

another example

Just now a phrase “ways to avoid” shot into my mind. so many drug, alcohol, tobacco addiction, accident, anxiety, scams… in the world. This phrase possibly give a new thought for a good niche. Put “ways to avoid” into google to see:

Just enter alphabet a, b, c… to change the phrase, “ways to avoid a”, “ways to avoid b” … and so on. You will get different results.


find a niche with google alphabet techniques
find a niche with alphabet techniques


This is a really simple and powerful function for searching niche and keyword. I hope you can pay more attention for this technique. Try more times and you will find many amazing results!

Related article:


SEO Tip #3: over 50 monthly searches and under 300 competitions

From above techniques we have known what keywords or products people are looking for online. That’s not enough. We won’t know the search quantities and competitions for this niche. That doesn’t reflect the niche value.

We need to combine these two factors – search amount monthly and competitions to reveal a profitable niche. For this problem, I use a keyword tool – Jaaxy to resolve it.

I take one of these phrases random – “ways to avoid anxiety” and put this into Jaaxy ( This tool is one that give you the keyword QSR  value –Quoted Search Results and accurate keyword results). And you can the results below:

Related article:

Create a FREE Jaaxy Account (gives you 30 awesome searches)

 find a GOOD niche with jaaxy keyword tool
Click above pic to enlarge


I got some detailed results and found what I need.

“ways to avoid anxiety”: 72 monthly searches, only 77 competitive pages
“ways to avoid scams online”: 306 monthly searches, only 71 competitive pages
“natural ways to relieve anxiety”: 118 monthly searches, only 67 competitive pages

If you build a website with above niches and create some relevant quality contents to attract your audiences. You can sell your products or services related these niches by helping people resolve their problems. That’s the charm of affiliate marketing business with a website!

Related article:

If you would like to leave your personal comments or you have any questions, please do leave them below. I would love to hear your feedback!